〜向け・〜向き
made for; suited to
Noun + 向け / 向き (+ の Noun · + だ)
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向け means "aimed at, made for" a particular group: 子ども向けの本, "a book for children"; 外国人向けのガイド, "a guide for foreigners". Someone designed it with that audience in mind.
向き means "suited to", whether or not it was designed that way: この仕事は人と話すのが好きな人向きだ, "this job suits people who like talking to others". Its negative, 向きではない or 不向き, is "not suited".
向き also means the direction something faces: 南向きの部屋, "a south-facing room".
Both come from 向く, "to face". A rough guide: 向け is about the maker's intention; 向き is about the fit.
Examples
これは子ども向けの本です。
This is a book written for children.
この番組は外国人向けに作られた。
This programme was made for foreigners.
この仕事は、人と話すのが好きな人向きだ。
This job suits people who like talking to others.
この部屋は南向きで明るい。
This room faces south, so it's bright.
初心者向けの料理教室に通っている。
I go to a cooking class for beginners.